UNLOCK
YOUR FUTURE
Innovating Business Transformation Through Data,
AI, and Salesforce Consulting
Innovating Business Transformation
Through
Data, AI, and Salesforce Consulting
WHAT WE DO
S
S
S
S
S
E
E
E
E
E
R
R
R
R
R
V
V
V
V
V
I
I
I
I
I
C
C
C
C
C
E
E
E
E
E
S
S
S
S
S
Big Data Analytics
Salesforce Consulting
Productized AI
Unlock the Power of Big Data with UPP - A Databricks Partner.
UPP delivers enterprise-grade Big Data Analytics & Business Intelligence with robust data governance, advanced analytics, and real-time insights. As a trusted IT consulting firm and Databricks partner, we turn data into business value, driving efficiency and innovation.
Big Data Analytics Consulting
Data Governance Solutions
Advanced Data Analytics
Real-Time Data Processing
Scalable Data Integration
Predictive Business Insights
Maximize Your CRM Potential with UPP - Salesforce Ridge Consulting Partner.
UPP provides expert Salesforce consulting to help businesses streamline workflows, enhance customer engagement, and maximize ROI. As a Salesforce Ridge Partner, we deliver tailored solutions, seamless integration, and scalable automation for long-term success.
Salesforce Ridge Partner
CRM Workflow Optimization
Salesforce Implementation & Customization
Customer Experience Enhancement
Sales & Marketing Automation
Data-Driven CRM Strategy
Revolutionize Business with UPP - AI Solutions.
UPP delivers next-gen AI solutions, leveraging Agentic AI, Generative AI, and LLM-powered chatbots to drive intelligent automation, predictive analytics, and autonomous decision-making. Our scalable AI technology optimizes customer engagement, content creation, and enterprise workflows for business growth.
Agentic AI
Generative AI for Business Automation
LLM-Powered AI Chatbots
AI-Driven Predictive Analytics
Purpose-Built AI Solutions
Scalable AI Deployment
PARTNERS
06
Presence Markets
#3
Clutch's Global BI & Big Data Analytics Leaders
135
Salesforce Certificates
INNOVATION HUB
Where Ideas Ignite and Futures Take Flight.
Our latest reports and whitepapers explore how Big Data, AI, and Salesforce transform industries, unlock new efficiencies, and enhance customer engagement. As a leading IT Outsourcing and Consulting company in Vietnam, UPP shares expert insights on emerging trends, innovation, and best practices—helping businesses stay ahead in a rapidly evolving digital landscape.
From Drift to Control: Building a Continuous Evaluation Pipeline for AI Agents
CI/CD remains the foundation of reliable software delivery. But AI agents introduce new failure modes that traditional testing cannot fully capture. Learn how Continuous Evaluation extends CI/CD to help teams build reliable AI agents in production.
How AI-Powered Education Uncovers Hidden Student Risk Signals
Discover how AI-Powered Education helps institutions connect fragmented student data, improve student retention, and drive better student success outcomes.
How Agentforce Supports Enterprise Operations
Discover how Salesforce Agentforce enhances enterprise operations with AI-driven workflows, real-time CRM insights, automation, and scalable service management.
AI Is Booming. But Who Will Capture the Value?
OpenAI, Anthropic, and Gemini are all winning in AI but in different ways. As models plateau, the real battle shifts to systems, distribution, and revenue.
Agentic AI & Big Data in E-commerce: Optimising Logistics and Precision Marketing
Explore how big data and Agentic AI are transforming e-commerce through smarter logistics, precision marketing, and scalable, data-driven systems.
CDP vs MDM: Why the Difference Matters and Where Data 360 Fits
Confused between CDP and MDM? Discover how Data 360 fits into your data strategy and why separating governance from activation is critical for scalable growth.
The end of LLM dominance? A new path to AGI
Is LLM scaling enough? Discover a new AGI path with AI reasoning, energy based models, and next-gen modular architectures.
Rethinking Salesforce Skill Gaps in the AI Era
Bridge Salesforce skill gaps without delays. Explore practical strategies to accelerate implementation and unlock greater business value.
The Inevitable Obsolescence of Pure LLMs
As AI moves beyond language, pure LLMs reveal their limits. This article explores the rise of grounded, system-based AI driven by data, action, and real-world feedback.
OpenClaw: From Chatbot to Operator Agentic System
Chatbots talk but rarely act. Explore how OpenClaw enables operator style AI agents to execute real tasks through agent loops, MCP, and local automation.
Why AI Alone Won’t Fix Patient Flow Issues
AI alone won’t fix patient flow. Without clean, real-time, and integrated data, predictive models fail to reduce overcrowding, delays, and bed blockages.
Salesforce’s Product Rebrand: What Businesses Need to Know Now
Salesforce’s 2025 rebrand shifts products toward an AI-first. Learn what the changes mean for your business and how to adapt your Salesforce strategy.
Top Digital Transformation Technologies for Australia 2026
Top digital transformation technologies shaping Australia in 2026, from AI and cloud to automation, data platforms, and cybersecurity.
How Hospitals Deploy On-Premise Clinical AI Assistants
How healthcare leaders use on-premise clinical AI to reduce risk, protect patient data, and scale decision intelligence responsibly.
From Drift to Control: Building a Continuous Evaluation Pipeline for AI Agents
CI/CD remains the foundation of reliable software delivery. But AI agents introduce new failure modes that traditional testing cannot fully capture. Learn how Continuous Evaluation extends CI/CD to help teams build reliable AI agents in production.
How AI-Powered Education Uncovers Hidden Student Risk Signals
Discover how AI-Powered Education helps institutions connect fragmented student data, improve student retention, and drive better student success outcomes.
How Agentforce Supports Enterprise Operations
Discover how Salesforce Agentforce enhances enterprise operations with AI-driven workflows, real-time CRM insights, automation, and scalable service management.
AI Is Booming. But Who Will Capture the Value?
OpenAI, Anthropic, and Gemini are all winning in AI but in different ways. As models plateau, the real battle shifts to systems, distribution, and revenue.
Agentic AI & Big Data in E-commerce: Optimising Logistics and Precision Marketing
Explore how big data and Agentic AI are transforming e-commerce through smarter logistics, precision marketing, and scalable, data-driven systems.
CDP vs MDM: Why the Difference Matters and Where Data 360 Fits
Confused between CDP and MDM? Discover how Data 360 fits into your data strategy and why separating governance from activation is critical for scalable growth.
The end of LLM dominance? A new path to AGI
Is LLM scaling enough? Discover a new AGI path with AI reasoning, energy based models, and next-gen modular architectures.
Rethinking Salesforce Skill Gaps in the AI Era
Bridge Salesforce skill gaps without delays. Explore practical strategies to accelerate implementation and unlock greater business value.
The Inevitable Obsolescence of Pure LLMs
As AI moves beyond language, pure LLMs reveal their limits. This article explores the rise of grounded, system-based AI driven by data, action, and real-world feedback.
OpenClaw: From Chatbot to Operator Agentic System
Chatbots talk but rarely act. Explore how OpenClaw enables operator style AI agents to execute real tasks through agent loops, MCP, and local automation.
Why AI Alone Won’t Fix Patient Flow Issues
AI alone won’t fix patient flow. Without clean, real-time, and integrated data, predictive models fail to reduce overcrowding, delays, and bed blockages.
Salesforce’s Product Rebrand: What Businesses Need to Know Now
Salesforce’s 2025 rebrand shifts products toward an AI-first. Learn what the changes mean for your business and how to adapt your Salesforce strategy.
Top Digital Transformation Technologies for Australia 2026
Top digital transformation technologies shaping Australia in 2026, from AI and cloud to automation, data platforms, and cybersecurity.
How Hospitals Deploy On-Premise Clinical AI Assistants
How healthcare leaders use on-premise clinical AI to reduce risk, protect patient data, and scale decision intelligence responsibly.
What Data Pipelines do LLM systems actually need?
This blog explores the data pipelines LLM systems need in production, covering data contracts, ingestion, and feedback loops for scalable reliability.
Top 10 Mistakes to Avoid When Implementing Salesforce
Discover the top 10 mistakes to avoid when implementing Salesforce and learn how UPP helps businesses ensure smooth, secure, and successful deployments.
How Salesforce High-Velocity Sales Can Improve Sales Productivity with the Performance Scoring Model
Discover how Salesforce’s Performance Scoring Model and Sales Engagement help teams prioritize leads, improve conversion rates, and boost sales productivity with smarter insights.
OpenAI Agents SDK and The Future of Action-Oriented AI in Business
OpenAI Agents SDK marks a new era: AI that not only advises but executes, bringing autonomy, adaptability, and business impact.
DuckDB Under the Hood: A Deep Dive into its Performance Architecture
The tech behind DuckDB’s speed, columnar storage, vector execution, and parallel processing.
What's new in Mixture of Experts in 2025?
Uncover the latest advances in Mixture of Experts powering top AI models like DeepSeek and Qwen3 for scalable performance in 2025.
DuckDB - A Modern Analytics Database Built for Speed and Simplicity
In the modern era of data analytics, professionals are constantly looking for tools that are not only powerful and flexible but also easy to integrate into daily workflows. One such tool that has been gaining increasing attention is DuckDB, an open-source analytics database that is designed to run directly within your application.
Technical Deep Dive: Understanding Veeva Systems
In today’s blog, we dive into Veeva’s tech stack—examining how it solves regulatory, data, and collaboration challenges in the life sciences sector.
Anthropic’s Model Context Protocol (MCP): The “USB-C” Standard for AI Integration (Part 2)
Learn how to implement Anthropic’s Model Context Protocol (MCP) using Python to connect LLMs with external data for smarter, scalable AI workflows.
Anthropic’s Model Context Protocol (MCP): The “USB-C” Standard for AI Integration
AI models are incredibly powerful, but historically they’ve been isolated from the rich data and tools that organizations use every day. Every new integration – whether connecting a model to a database, a document repository, or an API – required a custom solution.
Optimizing Data Pipelines in Salesforce Data Cloud
Explore a technical deep-dive into optimizing data pipelines in Salesforce Data Cloud. Learn best practices for setup, recipe tuning, error handling, and performance enhancements to streamline data workflows and boost reliability.
Building AI Agents for Intelligent Task Automation in Business (Part 2)
Learn how to build a simple AI agent using LangGraph to plan, execute tasks, and generate answers - ideal for automating business research workflows.
Building AI Agents for Intelligent Task Automation in Business (Part 1)
AI agents powered by large language models (LLMs) are emerging as powerful solutions for automating complex business tasks. Unlike traditional software with fixed workflows, an AI agent can reason, plan, and act dynamically using natural language understanding.
Top Leading Salesforce Development Companies in Vietnam 2025
Salesforce has become the leading CRM software in the world. However, many organizations face challenges in setting up and utilizing their full potential. To ensure seamless integration, optimize workflows, and maximize business growth, partnering with a reputable Salesforce solutions provider is essential. The following article will highlight high-quality Salesforce companies in Vietnam.
What Data Pipelines do LLM systems actually need?
This blog explores the data pipelines LLM systems need in production, covering data contracts, ingestion, and feedback loops for scalable reliability.
Top 10 Mistakes to Avoid When Implementing Salesforce
Discover the top 10 mistakes to avoid when implementing Salesforce and learn how UPP helps businesses ensure smooth, secure, and successful deployments.
How Salesforce High-Velocity Sales Can Improve Sales Productivity with the Performance Scoring Model
Discover how Salesforce’s Performance Scoring Model and Sales Engagement help teams prioritize leads, improve conversion rates, and boost sales productivity with smarter insights.
OpenAI Agents SDK and The Future of Action-Oriented AI in Business
OpenAI Agents SDK marks a new era: AI that not only advises but executes, bringing autonomy, adaptability, and business impact.
DuckDB Under the Hood: A Deep Dive into its Performance Architecture
The tech behind DuckDB’s speed, columnar storage, vector execution, and parallel processing.
What's new in Mixture of Experts in 2025?
Uncover the latest advances in Mixture of Experts powering top AI models like DeepSeek and Qwen3 for scalable performance in 2025.
DuckDB - A Modern Analytics Database Built for Speed and Simplicity
In the modern era of data analytics, professionals are constantly looking for tools that are not only powerful and flexible but also easy to integrate into daily workflows. One such tool that has been gaining increasing attention is DuckDB, an open-source analytics database that is designed to run directly within your application.
Technical Deep Dive: Understanding Veeva Systems
In today’s blog, we dive into Veeva’s tech stack—examining how it solves regulatory, data, and collaboration challenges in the life sciences sector.
Anthropic’s Model Context Protocol (MCP): The “USB-C” Standard for AI Integration (Part 2)
Learn how to implement Anthropic’s Model Context Protocol (MCP) using Python to connect LLMs with external data for smarter, scalable AI workflows.
Anthropic’s Model Context Protocol (MCP): The “USB-C” Standard for AI Integration
AI models are incredibly powerful, but historically they’ve been isolated from the rich data and tools that organizations use every day. Every new integration – whether connecting a model to a database, a document repository, or an API – required a custom solution.
Optimizing Data Pipelines in Salesforce Data Cloud
Explore a technical deep-dive into optimizing data pipelines in Salesforce Data Cloud. Learn best practices for setup, recipe tuning, error handling, and performance enhancements to streamline data workflows and boost reliability.
Building AI Agents for Intelligent Task Automation in Business (Part 2)
Learn how to build a simple AI agent using LangGraph to plan, execute tasks, and generate answers - ideal for automating business research workflows.
Building AI Agents for Intelligent Task Automation in Business (Part 1)
AI agents powered by large language models (LLMs) are emerging as powerful solutions for automating complex business tasks. Unlike traditional software with fixed workflows, an AI agent can reason, plan, and act dynamically using natural language understanding.
Top Leading Salesforce Development Companies in Vietnam 2025
Salesforce has become the leading CRM software in the world. However, many organizations face challenges in setting up and utilizing their full potential. To ensure seamless integration, optimize workflows, and maximize business growth, partnering with a reputable Salesforce solutions provider is essential. The following article will highlight high-quality Salesforce companies in Vietnam.
What is a Data Lakehouse? How is it different from a Data Warehouse and a Data Lake
Learn how a Data Lakehouse unifies Data Lakes and Data Warehouses, enabling seamless storage, analytics, and AI/ML scalability for modern businesses.
Building Agentic Systems with LangGraph: A Technical Deep Dive
LangGraph, built on LangChain, lets LLMs control workflows as agents, not just responders. This article covers its architecture and key considerations for agent.
Open Table Format: A New Standard for Data Management
How does Open Table Format (OTF) enable scalable, high-performance data processing? Dive into the key benefits and real-world applications.
Implementing a Commercial RAG Chat Service with LLM for High Concurrency and Stability
Building a high-performance commercial Retrieval-Augmented Generation (RAG) chat service that can handle tens of thousands to hundreds of thousands of concurrent users requires a robust distributed architecture, optimized load balancing, efficient retrieval mechanisms, and careful resource management. This article details the key architectural and technical components necessary to achieve a stable and scalable LLM-powered RAG service.
Choosing the Best Data File Format for Your Needs
In today’s data-driven world, selecting the right file format is crucial for managing data efficiently. The file format you choose impacts how data is stored, processed, and shared. It can affect everything from system performance and costs to how easily teams can access and use the data. Picking the right format helps businesses handle large datasets smoothly and avoid unnecessary problems.
Edge AI Explained: The Next Frontier of Technology (Part 2)
Advanced model optimization techniques are crucial for running AI efficiently on edge devices with limited resources. Methods like quantization, pruning, and knowledge distillation enable high-performance AI while minimizing computational and memory demands. In this part, we will explore these techniques and their role in enhancing Edge AI's efficiency and usability.
Edge AI Explained: The Next Frontier of Technology
Edge AI enables real-time decision-making with on-device processing, enhancing privacy and reducing latency. Explore its architecture, hardware, and transformative industry applications.
Accelerate Sales Team Efficiency with Salesforce Data Cloud
Salesforce Data Cloud simplifies sales. Get unified profiles, real-time insights, and AI tools to prioritize leads, boost efficiency, and close deals faster.
Advanced Article on Sales Cloud - Exploring features and best practices for Sales Optimization
Discover how Salesforce Sales Cloud optimizes sales with AI, automation, and integrated tools to streamline processes and drive growth
Multi-hop Question Answering(QA)
Explore the technical foundations of Multi-Hop Question Answering (QA), including its challenges, retrieval methods, reasoning models, and state-of-the-art approaches like FiD and RAG for smarter, explainable AI.
RAG - The Hottest 3 Letters in Generative AI (Part 1)
Explore how Retrieval-Augmented Generation (RAG) boosts large language models with real-time data, enhancing accuracy and efficiency across various applications.
Big Data in Marketing: Unlocking Customer Insights for Smarter Campaigns
Big data is transforming marketing by providing deep insights, driving personalized campaigns, improving customer experiences, and optimizing ROI for businesses.
MarTech must-have: Salesforce Marketing Cloud for Marketing
Revolutionize Marketing industry with Salesforce Marketing Cloud. Leverage AI and real-time data for personalized experiences, optimized campaigns, and maximized ROI.
AI Applications in E-Commerce: Optimizing Inventory Management (Part 2)
Discover how AI transforms inventory management in e-commerce through case studies from Zara, Amazon, Stitch Fix, Danone, and Sephora. This article highlights AI's impact on demand forecasting, stock optimization, and customer engagement, showing how these companies enhance efficiency and drive success with cutting-edge technology.
What is a Data Lakehouse? How is it different from a Data Warehouse and a Data Lake
Learn how a Data Lakehouse unifies Data Lakes and Data Warehouses, enabling seamless storage, analytics, and AI/ML scalability for modern businesses.
Building Agentic Systems with LangGraph: A Technical Deep Dive
LangGraph, built on LangChain, lets LLMs control workflows as agents, not just responders. This article covers its architecture and key considerations for agent.
Open Table Format: A New Standard for Data Management
How does Open Table Format (OTF) enable scalable, high-performance data processing? Dive into the key benefits and real-world applications.
Implementing a Commercial RAG Chat Service with LLM for High Concurrency and Stability
Building a high-performance commercial Retrieval-Augmented Generation (RAG) chat service that can handle tens of thousands to hundreds of thousands of concurrent users requires a robust distributed architecture, optimized load balancing, efficient retrieval mechanisms, and careful resource management. This article details the key architectural and technical components necessary to achieve a stable and scalable LLM-powered RAG service.
Choosing the Best Data File Format for Your Needs
In today’s data-driven world, selecting the right file format is crucial for managing data efficiently. The file format you choose impacts how data is stored, processed, and shared. It can affect everything from system performance and costs to how easily teams can access and use the data. Picking the right format helps businesses handle large datasets smoothly and avoid unnecessary problems.
Edge AI Explained: The Next Frontier of Technology (Part 2)
Advanced model optimization techniques are crucial for running AI efficiently on edge devices with limited resources. Methods like quantization, pruning, and knowledge distillation enable high-performance AI while minimizing computational and memory demands. In this part, we will explore these techniques and their role in enhancing Edge AI's efficiency and usability.
Edge AI Explained: The Next Frontier of Technology
Edge AI enables real-time decision-making with on-device processing, enhancing privacy and reducing latency. Explore its architecture, hardware, and transformative industry applications.
Accelerate Sales Team Efficiency with Salesforce Data Cloud
Salesforce Data Cloud simplifies sales. Get unified profiles, real-time insights, and AI tools to prioritize leads, boost efficiency, and close deals faster.
Advanced Article on Sales Cloud - Exploring features and best practices for Sales Optimization
Discover how Salesforce Sales Cloud optimizes sales with AI, automation, and integrated tools to streamline processes and drive growth
Multi-hop Question Answering(QA)
Explore the technical foundations of Multi-Hop Question Answering (QA), including its challenges, retrieval methods, reasoning models, and state-of-the-art approaches like FiD and RAG for smarter, explainable AI.
RAG - The Hottest 3 Letters in Generative AI (Part 1)
Explore how Retrieval-Augmented Generation (RAG) boosts large language models with real-time data, enhancing accuracy and efficiency across various applications.
Big Data in Marketing: Unlocking Customer Insights for Smarter Campaigns
Big data is transforming marketing by providing deep insights, driving personalized campaigns, improving customer experiences, and optimizing ROI for businesses.
MarTech must-have: Salesforce Marketing Cloud for Marketing
Revolutionize Marketing industry with Salesforce Marketing Cloud. Leverage AI and real-time data for personalized experiences, optimized campaigns, and maximized ROI.
AI Applications in E-Commerce: Optimizing Inventory Management (Part 2)
Discover how AI transforms inventory management in e-commerce through case studies from Zara, Amazon, Stitch Fix, Danone, and Sephora. This article highlights AI's impact on demand forecasting, stock optimization, and customer engagement, showing how these companies enhance efficiency and drive success with cutting-edge technology.
We created UPP to empower innovative developers to work smarter, faster, and more efficiently.
Trusted by:
"The work Ha has done for RTB West has been instrumental in our growth and success."
James Inglese
Founder, RTB West Inc.
Los Angeles, California.
"Their support was both efficient and marked by a strong sense of professionalism throughout the entire process."
Akira Igarashi
CEO, AKIRA INC.
Tokyo, Japan
"It was a pleasure working with UPP, especially with Nathan Ha and Louis Pham. Despite the time difference, the UPP team was highly responsive and consistently professional. Truly top-tier."
Keunsoo Lee
Product Manager, Mandata Corporation.
Seoul, South Korea
"The project management team went above and beyond by offering comprehensive training on the new features and functionalities."
Le Van Hoang
CEO, Kaopiz.
Hanoi, Vietnam.
"They anticipated challenges, promptly delivered high-quality results, and maintained excellent communication."
Dong Do
CEO, Ekotek.
Hanoi, Vietnam.
"The team's outstanding attention to our needs and seamless integration into their work was remarkable."
Nguyen Anh Nhat Linh
CEO, SanAn Software.
Hanoi, Vietnam.
"I appreciate their willingness and quality. They always try to meet our expectations and highly commit to the deadline."
Tuan Le
Co-founder & Chairman, SotaTek JSC.
Hanoi, Vietnam.
"You are always patient and enthusiastic to listen to our requirements. Such a great experience to work with you guys. Thank you."
Duy To Quang
CEO, Newwave Solutions.
Hanoi, Vietnam.
"They have a great team."
Duc Tran Xuan
CEO, Relipa Co., Ltd.
Hanoi, Vietnam.
LATEST NEWS
Your World, Your Updates.
Delivers real-time news tailored to you. Stay connected with the latest stories, trends, and events that matter most, all in one place.
REWARDS
We win AWARDS.
Let’s win one for you too!
Turn your vision into something everyone will notice.
LET’S TALK...
Content delivered to your inbox
ENTER YOUR EMAIL
YOU WANT TO...
Hanoi, Vietnam
Web3 Tower, No. 15, Alley 4, Duy Tan, Cau Giay, Hanoi, Vietnam