Salesforce Agentforce Highlights
Date
March 5th, 2026
Reading Time
5 mins
What's news
1. Formula 1 and Salesforce Deepen Partnership, Expanding Agentforce to Grow Fan Connection Worldwide
March 3, 2026
On March 3, 2026, Salesforce and Formula 1 launched a new AI-powered fan companion agent to improve engagement for F1’s 827 million fans worldwide.
The agent, available on F1.com, provides 24/7 support and explains the new 2026 regulations using trusted F1 data. It also tracks trending questions to better support fans, especially younger audiences.
This initiative is part of Salesforce’s Agentforce 360 platform, which combines AI, data, and human teams to improve customer service, marketing, and operations. The partnership between the two companies has also been extended to continue enhancing the global fan experience.
2. Salesforce Launches Agentforce for Communications to Turn Every Customer Interaction into a Growth Opportunity for Telcos
February 26, 2026
The telecommunications industry is facing slow growth, falling revenue, and high customer churn. Despite heavy investment in 5G and digital transformation, many telcos struggle to increase profits and improve customer experience.
To solve this, Salesforce launched Agentforce for Communications. This AI solution includes industry-specific agents that help sales, service, and field teams work faster, reduce manual tasks, resolve issues, and identify upsell opportunities.
By using real-time data, the platform helps telcos reduce churn, improve efficiency, and turn every customer interaction into a growth opportunity.
3. 180 Organizations Switch to Agentforce IT Service
February 26, 2026
On February 26, 2026, Salesforce announced that more than 180 organizations have adopted Agentforce IT Service just four months after its launch.
Agentforce IT Service is an AI-powered platform designed to modernize IT Service Management (ITSM). It replaces traditional, ticket-based systems with proactive, autonomous support that works 24/7. Built on the Salesforce platform, it integrates with Slack, Microsoft Teams, email, web, and voice, allowing faster implementation compared to legacy systems.
Companies like CoolSys, Sunrun, and Cornerstone are using the solution to improve IT productivity, reduce costs, and deliver faster, more efficient support through AI agents.
4. Salesforce Quarterly Highlights: FY26 Q4 Product Releases and Corporate Announcements
February 24, 2026
In this quarter, Salesforce moved from AI experimentation to large-scale production. The company focused on closing the “last mile”, connecting powerful AI models with secure, governed systems that allow autonomous agents to perform real business tasks.
Salesforce expanded Agentforce 360 with new integrations, including AWS, Google, and Anthropic, and opened the platform to independent software vendors. It also launched new tools like Slackbot and the Agentforce Sales app in ChatGPT to improve productivity.
As “Customer Zero,” Salesforce used its own AI agents internally, saving over 500,000 employee hours. The company also strengthened its AI ecosystem through major investments and announced acquisitions of Qualified, Cimulate, and Momentum to expand its agentic AI capabilities.
Overall, Salesforce is helping enterprises move from AI pilots to trusted, scalable AI agents that drive real business growth.
5. Salesforce Signs Definitive Agreement to Acquire Momentum
February 18, 2026
Salesforce has completed its acquisition of Momentum on March 2, 2026.
Momentum is a conversational insights and revenue orchestration platform. Its technology captures and analyzes unstructured data from video meetings on platforms like Zoom and Google Meet. This data will now integrate with Agentforce 360 and Slackbot.
The acquisition strengthens Salesforce’s AI capabilities by allowing its agents to use real customer conversations to power automated workflows and drive revenue growth.
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