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UPP News: What’s New in the Salesforce Newsroom? (Part 2)

UPP News: What’s New in the Salesforce Newsroom? (Part 2)

Date

February 14th, 2025

Reading Time

5 mins

1. Salesforce Announces $500M Investment in Saudi Arabia to Drive AI Innovation and Growth

February 10, 2025

Salesforce Announces $500M Investment in Saudi Arabia to Drive AI Innovation and Growth

Source: Salesforce

Salesforce is investing $500 million in Saudi Arabia to drive AI innovation, workforce development, and economic growth.

The investment includes expanding its local partner ecosystem, upskilling 30,000 Saudi citizens in AI, and increasing women’s workforce participation through a partnership with Princess Nourah University. Salesforce is also launching Hyperforce in Saudi Arabia in collaboration with AWS, allowing businesses to run workloads locally while ensuring compliance with regulations. Additionally, the company is strengthening its commitment to Arabic language support and fostering AI adoption through partnerships with firms like Capgemini, Deloitte, IBM, and PwC.

This initiative aligns with Saudi Arabia’s Vision 2030 goals and reinforces Salesforce’s presence in the region with a new regional headquarters in Riyadh.

2. Salesforce Joins Technology and Academic Leaders to Unveil AI Energy Score Measuring AI Model Effiiciency

February 10, 2025

Salesforce Joins Technology and Academic Leaders to Unveil AI Energy Score Measuring AI Model Effiiciency
Salesforce Joins Technology and Academic Leaders to Unveil AI Energy Score Measuring AI Model Effiiciency

Source: Salesforce

Salesforce, in collaboration with Hugging Face, Cohere, and Carnegie Mellon University, has launched the AI Energy Score, a benchmarking tool that evaluates the energy efficiency of AI models. The initiative aims to improve transparency around AI’s environmental impact by providing standardized energy ratings, a public leaderboard featuring 166 AI models, and a recognizable 1-to-5-star energy use label. Salesforce is the first AI model developer to disclose its proprietary models’ energy efficiency under this framework.

Debuting at the AI Action Summit, the AI Energy Score is recognized by the French Government and the Paris Peace Forum for its potential to drive sustainable AI development. The tool allows AI developers to benchmark their models via an open portal and promotes market preference for energy-efficient models.

Salesforce’s Agentforce platform integrates sustainability by optimizing AI models for efficiency, reducing the need for energy-intensive training, and leveraging smaller, task-specific language models. The initiative aligns with Salesforce’s broader commitment to responsible AI development, operational cost reduction, and environmental sustainability.

3. Salesforce Appoints Robin Washington as President and Chief Operating and Financial Officer

February 5, 2025

Salesforce Appoints Robin Washington as President and Chief Operating and Financial Officer
Salesforce Appoints Robin Washington as President and Chief Operating and Financial Officer

Source: Salesforce

Salesforce has appointed Robin Washington as its new President and Chief Operating and Financial Officer (COFO), effective March 21, 2025. In this newly created role, she will drive Salesforce’s transformation, focusing on profitable growth, operational excellence, and financial strategy while advancing the adoption of Agentforce, Salesforce’s AI-powered digital labor platform.

Washington, a long-time Salesforce Board member and former CFO of Gilead Sciences, brings extensive financial and operational leadership experience. She will remain on Salesforce’s Board, and Arnold Donald will take over as Lead Independent Director upon her appointment.

Salesforce announced that Brian Millham, after 25 years with the company, will retire on May 1, 2025, transitioning into an advisory role. Amy Weaver, the current CFO, will also be stepping down following the appointment of a new CFO.

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